You may not remember agreeing to this arrangement when you signed up for Gmail, but it was in there somewhere when you clicked “yes” to the user agreement. But do you want to receive ads in your private email?
Are you comfortable with the service provider scanning your messages for key words that appeal to its advertiser clients? You are “paying” for your “free” email with your private data. This is how a lot of the social media, photo sharing and message services work. They offer you a free service, paid for by offering advertisers the benefit of your attention, and information about you.
It’s called data mining. Should you be concerned? What can you do about it? Are there alternatives to Gmail? Click on the audio player to hear Cairns I-T expert Rob Rutten answer these questions.